“It is this continuous embrace of our own technology in daily use that puts us in the Narcissus role of subliminal awareness and numbness in relation to these images of ourselves. By continuously embracing technologies, we relate ourselves to them as servomechanisms. That is why we must, to use them at all, serve these objects, these extensions of ourselves, as gods or minor religions.” – H.M. McLuhan



1 Comment

  1. reillyreads said,

    October 29, 2007 at 7:56 pm

    this is awesome james. did i ever tell you about when i was writing my thesis and i felt like my mac book turned on me? its little white light was clearly pulsating with evil. i think it was because i forgot for a moment who was the master and who was the slave.

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